New business & market

Where the pipeline stands and what's moving — names and stages only.

Opportunity·MATTER

Two PR angles have sat in ideation for about 45 days

The Kunumi retainer win and the Motorola Edge + Moto G franchise win both have ready-made PR angles that haven't moved, blocked on marketing-lead action and BU-lead voice profiles.

Prospect·ELIDA

BIS retainer pitch for Elida/Evermark — decision date has passed, still Pitching

The Brand Intelligence Studio retainer pitch has been in Strategy phase since early July. Its Decision Date came and went nine days ago with no status change logged.

Prospect·MOTOROLA

Motorola FIFA Women's World Cup Creative RFP — decision ~12 days overdue

The RFP has been sitting in Pitching phase with its Decision Date now about twelve days past, per this week's growth digest.

Prospect·MOTOROLA

Motorola Signature — verbally approved, formal status update still pending

This pitch was approved in conversation in early August but the New Business DB entry has no Status, dates, or other detail recorded yet.

Prospect·GOOVI

Sodalis/Goovi BIS retainer pitch is in Strategy phase

A second Brand Intelligence Studio retainer pitch, this one for the Goovi relationship, entered Strategy phase in mid-July with no Decision Date logged yet.

Prospect·AMAZON DEVICES

Amazon Devices (Alexa Plus) — Qualified, early discovery

One of two new prospects that moved to Qualified status this cycle, alongside MetaMask Money; both are still in the Discovery phase.