OS News

28 things you can do today — each with the 60-second way in.

Creative

Analyze & tighten a creative brief

Get a brief stress-tested for gaps, hidden assumptions, and missing audience detail before the team starts work on it — in one pass.

HOW TO START

In any Claude session with the org skills, paste the brief and ask for an analysis.

Draft a PDP production brief

Turn a rough ask for a product-detail-page refresh into the canonical structured brief the PDP production system needs to run.

HOW TO START

In a Claude session with the org skills, describe the SKU(s) and what needs to change, and ask for a PDP brief.

Run a consumer & culture signal scan

Get a grounded read on what real people are saying — TikTok, YouTube, Instagram, Reddit, X — about a category or brand, synthesized into signals you can brief off, not a raw pile of scraped posts.

HOW TO START

In a Claude.ai conversation with the matter-social connector enabled, describe the lens (an unbranded cultural angle, or a branded category check) and the project.

Test creative with a synthetic consumer panel

Pressure-test a concept or line against a synthetic consumer panel built from real research, before it ever reaches a real human.

HOW TO START

In a Claude session with the org skills, describe the audience you want to build and the creative you want to test.

Brand

BETA

Brand Studio: launch or relaunch a brand

Take a brand launch or relaunch all the way from a rough brief to a full toolkit — positioning, purpose, verbal identity, and a design brief — through a guided, gated workflow.

HOW TO START

Open the "Brand Studio" Claude.ai project (ask Hector or MB if you don't see it) and paste the client's brand brief.

Pull a client's exact brand rules for any asset

Get the exact, criticality-ranked brand rules (colors, type, logo, voice) for a specific client, product line, and surface before you design or write anything.

HOW TO START

In any Claude session with the org skills, ask for a client's brand context for the surface you're building — name the client, the product/line, and the deliverable.

Commercial

Look up pricing comparables & rate cards instantly

Get a real answer to "what have we charged for this before" in seconds — comparable deliverable prices and rate-card rates, no brief required.

HOW TO START

In a Claude.ai chat with the MATTER OS connector enabled, ask for comparables or rate-card data for a deliverable type.

Price a project & draft the proposal

Turn a thin brief into a defensible price — grounded in what MATTER actually charged before — and a client-ready proposal document, without guessing.

HOW TO START

Open a Claude.ai session with the Pricing Co-Pilot system prompt (ask to have it added to your project if you don't see it) and paste the brief or scope.

Growth & new business

Build a pitch credentials deck

Assemble a credentials deck for a pitch — pulled from real past projects and case studies, not a blank page.

HOW TO START

In a Claude session with the org skills, name the prospect and the capability areas you need to show.

Draft leadership & agency content

Turn a leader's point of view (or an agency-wide update) into a polished essay, newsletter piece, or institutional post in that person's real voice.

HOW TO START

In a Claude session with the org skills, say which leader or newsletter you're writing for and give the raw point of view or update.

Find PR angles, podcast slots & speaking opportunities

Surface which of MATTER's projects and leaders have a real story worth pitching to press, podcasts, or stages — ranked, not just listed.

HOW TO START

In a Claude session with the org skills, ask for PR angles or speaking opportunities for a project or leader.

Get your daily Growth Digest & ask growth questions

Start your day with a synthesized read of new-business pipeline, warm intros, and pitch activity — then ask follow-up questions in plain language.

HOW TO START

Open the "Growth Copilot" Claude.ai project. It reads the Growth Digest page first by default — just ask what you want to know.

Log a pitch retro

Capture what worked and what didn't right after a pitch, while it's still fresh, so the next pitch benefits from it.

HOW TO START

In a Claude session with the org skills, describe how the pitch went and what you'd do differently.

Package a launch announcement or repurpose it for social

Turn a project that just went live into a launch announcement and a set of social-ready posts, without re-writing everything from scratch.

HOW TO START

In a Claude session with the org skills, point to the project and the channels you need content for.

Plan the content calendar

Get a content calendar built from what's actually happening — active projects, awards deadlines, leadership availability — instead of a blank grid.

HOW TO START

In a Claude session with the org skills, ask for a content calendar for the coming period.

Research & score a new business prospect

Get a real prospect researched and scored against MATTER's criteria before you spend an hour digging manually.

HOW TO START

In a Claude session with the org skills, name the prospect company and ask for research plus a lead score.

Strategize & write an awards submission

Decide which awards are worth entering for a project, then get a full submission written — not just a strategy memo.

HOW TO START

In a Claude session with the org skills, name the project and ask which awards fit, or ask to draft a submission for one you've picked.

Turn a finished project into a case study

Get a project's results and creative turned into a polished case study, ready for the Case Study Index and future pitches.

HOW TO START

In a Claude session with the org skills, name the completed project and ask for a case study.

Write an industry report

Produce a long-form industry or category report grounded in real research, positioned as agency thought leadership.

HOW TO START

In a Claude session with the org skills, name the industry or category angle you want covered.

Knowledge

Ask anything about MATTER's clients, projects & people

Get a fast, sourced answer about any client, project, or piece of company knowledge — Claude navigates the knowledge base for you instead of you hunting through Notion.

HOW TO START

In any Claude session with the org skills, just ask your question in plain language — no need to know which Notion page to open.

File new info into the knowledge base

Drop in meeting notes, a debrief, or a document and have it filed into the right client or project page — structured, not just pasted.

HOW TO START

In a Claude session with the org skills, paste or describe what you learned and ask for it to be filed.

Spin up a new client project workspace

Get a new client or project's Notion workspace scaffolded automatically — entry, sub-pages, and views — instead of building it by hand.

HOW TO START

In a Claude session with the org skills, say the client and project name and ask to set it up.

Media generation

Generate a quick image, video, or voiceover

Generate an image, video clip, or voiceover from a plain-language description — useful for internal decks, quick concepts, or social content.

HOW TO START

In a Claude.ai chat with the Higgsfield connector enabled, describe what you want generated.

Operations & admin

Check your MATTER OS access & role

Confirm your MATTER OS connector is working and see exactly what role and access you have — the fastest way to check you're set up right.

HOW TO START

In a Claude.ai chat with the MATTER OS connector enabled, ask who you are.

Get MATTER brand assets for internal use

Get MATTER's own logo, colors, and typography rules for an internal deck or document, done right the first time.

HOW TO START

In any Claude session with the org skills, ask for MATTER's brand guidelines for what you're building.

Get a policy or PTO answer

Get a straight answer on PTO, leave, or code-of-conduct questions without digging through the handbook.

HOW TO START

In any Claude session with the org skills, just ask your HR/policy question.

Learn about MATTER (identity, org & team)

Get oriented on MATTER's identity, org structure, and leadership — the fastest way to ramp up as a new team member.

HOW TO START

In any Claude session with the org skills, ask about MATTER's identity, team, or org chart.

Submit an invoice, PO, or expense

Get clear, correct steps for submitting an invoice, purchase order, or expense reimbursement — no more guessing the Pipefy flow.

HOW TO START

In any Claude session with the org skills, ask about the specific payment or expense process you need.